Nutmeg product landing page
overview
I designed the landing page for Nutmeg’s new product Income Portfolio – a new investment option offering customers a regular monthly income based on how much they invest. The page was aimed at both new and existing users looking for steady, income-focused returns.
Goal
Create a clear, informative, and trustworthy experience that helps users quickly understand the product, see its benefits, and feel confident taking the next step.
DESIGN APPROACH
I prioritized clarity, visual hierarchy, and intentional interactions:
- The hero section clearly explained what the Income Portfolio is and who it’s for.
- A product screenshot illustrated how it works at a glance.
- Key benefits were laid out in a clean, digestible format.
- An income table showed potential monthly returns based on investment size.
- Strategic CTAs guided users to speak with an advisor or open an account, based on readiness.
- A dedicated section showcased the flexible income smoothing feature with supporting UI.
- The overall design maintained consistency, clarity, and smooth user flow.
