I wanted to emphasize the ‘E’ in the design, so I gave it a cursive style and shaped it to resemble a curl. As the ‘E’ extends into the rest of the brand name with a long, smooth tail, it represents the transformation of hair from curly to straight during the straightening service they offer. This flowing design not only illustrates the hair’s transition but also acts as an underline, guiding the eye smoothly across the entire brand name and making it easier for people to read and follow along.