Nutmeg transfer offer landing page
overview
I designed a series of targeted landing pages for Nutmeg’s product transfer campaigns. These pages aimed to encourage both existing clients and new users to transfer ISAs, JISAs, or pensions – offering rewards such as cashback, Avios points, or investment boosts depending on the channel. Two core variants were created: one integrated within the Chase banking app, and another supporting broader marketing campaigns across paid and organic channels.
Goal
Create fast, conversion-focused landing experiences tailored to their entry points – whether from the Chase app or external campaigns – with clear incentives and minimal friction, helping drive product transfers at scale.
DESIGN APPROACH
- Chase Variant: Clean and minimal design, featuring a straightforward, imageless banner and concise copy. Aligned tightly with Chase’s UI language to ensure a seamless in-app experience.
- Marketing Variant: More visually engaging with supporting imagery and modular sections that clearly explained the offer, rewards, and next steps.
- High-priority form placement: The sign-up form was placed prominently on both versions to reduce friction and encourage immediate action.
- Concise messaging: Offer details were communicated in simple, digestible terms to support quick decision-making and reduce drop-off.
- Trust-building elements: Included banners for free consultations and aligned branding to reassure users and support informed transfers.
- Responsive, consistent layout: Both pages were optimized for mobile and desktop, performing well across marketing and app environments.
